The Importance Of The Target Group at Promotional İtems

How to set the criteria for a successful promotion?
In the USA the percentage of costs of the promotion are over 55%.
It is earmarked a budget of 350 billion in one year.
In addition, this number is rapidly on the rise ..
The companies get more creative ways.
The promotion increases the sale to 30%.The goal of the promotion is to benefit from it.
A similar approach prevails in Turkey.
Companies are looking for an effective and result-oriented strategy development.